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Pixie Pregnancy Seatbelt Harness - Pixie Pregnancy Seatbelt Harness

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Pixie Pregnancy Seatbelt Harness - Pixie Pregnancy Seatbelt Harness

Success story: Pixie Pregnancy Seatbelt Harness




Stephen Weston, founder of Pixie Preganancy Seatbelt Harness pitched for a Senior Management team at the Manchester and Birmingham events at the beginning of 2013. Read about his story... 


"I set up my company in 2005 to develop the pregnancy seatbelt harness and a locking roller blind for supermarket delivery cages. We were granted UK, USA and European patents for both products but we were short on cash. At this time we were also selling Reel Handling equipment for paper & printing plants, so we just focused on that and once that took off we used the money to pay for the development of the inventions.

Due to various safety regulations, the development of both products got more complex and more expensive until around 2010. Then we hit a problem that new products can’t get certified for safety. However, due to being granted the patents, our local newspaper ran a story on the seatbelt harness which was picked up by the BBC and then the Discovery Channel. They requested to film the safety testing which we then used to send to the regulators to get permission to sell the product. We are currently getting it manufactured in the UK by a Formula 1 harness manufacturer, but this is an expensive process so we are now looking for investment to step up to production in bulk.

My background is in research and development for the paper manufacturing industry, which moved into selling converting equipment worldwide for paper, printing & packaging industries. While I was doing this, I started to develop ways to repair equipment and developed new products, which I began selling worldwide before transferring into more general sales in the paper/plastics/packaging industry in the UK.

Before I came along to the P4M event, I had been pitching for investment for a few months and part of that pitch was that we needed an executive management team to help the company to grow so we could handle the various aspects of manufacturing and selling.  My strengths lie in developing products – I can see practical solutions to problems – but I needed help finding investment and helping to market the products to gain exposure and sales. Before I pitched, it was just me working on everything, we had a few investors on board but they were all passive and not hands on so I had started to look for networking events in Manchester to help me meet the people I needed when I stumbled across P4M via Angel News.


I phoned Modwenna to talk to her about what I was looking for and she suggested that I pitch, rather than just attend for the networking. It was quite last minute, but I just modified my investment pitch to focus on the people I needed. At the event I received lots of interest which was really encouraging, but what surprised me was the amount of people that contacted me after the event through the promotion on the P4M and their partner’s websites.


I genuinely think it’s one of the best networking events there is, especially when you look at the quality of the audience that are there on the night and also the people in the P4M network that contact you afterwards. Other networking events I’ve been to haven’t been as good, as most networking events contain people working in services trying to sell services, whereas people at P4M have business growth skills and are looking to use them.


Since I pitched, we now have the product ready to go with interest from distributors both in the UK and abroad. The coverage that we received from the BBC, Discovery Channel and appearance on the Alan Titchmarsh show on ITV has led to interest from distributors not just in the UK but also America, Canada, Chili and Slovenia. The MD of a potential JV partner is currently on his way to Sao Paulo to discuss expansion into South America, featuring the piXie® Harness.

The problem we now face is finding investment to step up the manufacturing side of the business, whilst rejigging the shareholders to make room for new investors. The person we met at the P4M event is ready to come on board, and we have been speaking to other people who have experience in growing and exiting from businesses who are now putting us in touch with their investment network."



Pixie Pregnancy Seatbelt Harness - Pixie Pregnancy Seatbelt Harness

"Through Pitching for Management, we found one of our core team in an evening. I can't think of another way this could possibly have happened so swiftly."

Steffan Aquarone, CEO, Droplet

Pixie Pregnancy Seatbelt Harness - Pixie Pregnancy Seatbelt Harness

Pixie Pregnancy Seatbelt Harness - Pixie Pregnancy Seatbelt Harness